BRITISH LABEL SUPERDRY LANDS IN PENANG

Fans in Penang finally had the long awaiting Superdry Store opened in Gurney Plaza, Penang without having to trundle down to the few outlets in Klang Valley to pick up their favourite apparel. The British lifestyle brand, Superdry, opened its fourth store in Penang, Malaysia, boasting men’s and women’s casual and contemporary apparel plus accessories housed within a fast-paced, eclectic environment.

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To mark its presence up north, Superdry on 1 November 2014, played host to a music festival, Superdry The Event @ Hin Bus Depot Art Centre, with over 1,000 local and international fans, dancing to the beats of music played by 3 electrifying DJ acts, namely DJ Xu from Lapsap, Alex Asquared from Deer Society and Ramsey Westwood.

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It was followed by the Superdry Autumn Winter 2014 and Spring Summer 2015 collections runway showcase. The outdoor event capped off a perfect evening with partners who made it possible, which included Asahi for the free flow bar and BOSE for the sound.

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For more information where to purchase the Superdry products, check out the Superdry outlets below:

STORE LISTINGS:

Superdry Pavilion
Lot 4.03.00, Level 4,
Pavilion Kuala Lumpur
169, Jalan Bukit Bintang
55100 Kuala Lumpur
Tel: 03-2141 3429

Superdry Sunway Pyramid
Lot G1.65 – G1.66, Ground Floor
Orange Zone, Sunway Pyramid Mall
3, Jalan PJS 11/15, Bandar Sunway
46150 Petaling Jaya
Tel: 03-5621 0708

Superdry Mid Valley
Lot G039 – G040, Ground Floor
Mid Valley Megamall, Mid Valley City
Lingkaran Syed Putra
59200 Kuala Lumpur
Tel: 03-2282 0830

Superdry Gurney Plaza
Lot 170-G-68/69, Ground Floor,
New Wing, Gurney Plaza,
Persiaran Gurney,
10250 Penang
Tel: 04-226 4995

About Superdry: Born from an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – both of whom are still the lifeblood of the brand today. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricate details design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach. Collections of depth and style are sold via more than 400 global retail points from London to Mumbai, New York to Hong Kong. Launched to fill a gap in the market, the brand has upheld its reputation for innovation. Menswear and accessory collections quickly grew and in 2005 Superdry launched its first womenswear collection. Initially mirroring the signature men’s styles, the collection has matured to include fashion-forward outerwear, denim alongside feminine dresses and stylish knits. SuperGroup, the parent company of Superdry, floated on the stock exchange in 2010 and is today listed as a FTSE 250 company.

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